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Le Creuset Ecommerce for Japan
Our team developed the Le Creuset Ecommerce platform based on a legacy OS Commerce system. We chose this platform for its interoperability, PHP codebase, and the ease of making design template changes. Additionally, this system had been in use for ten years, boasting a large community and extensive support—a choice that underscored the platform’s stability from its initial release. This was validated by the online store generating sales that covered the entire project cost within the first two months.
Project Timeline and Competitor Landscape
We successfully built the platform in just six weeks, integrating a Card Merchant gateway. In contrast, competitors IBM and Fusion Systems predicted a one-year timeline to complete a similar project. Notably, the USA site, which launched years later, took over a year and incurred costs in the millions. Our aim was to be fully operational before the Christmas sales season, which required us to work tirelessly throughout the summer. JTS went above and beyond to ensure we met this critical deadline.
“ I cannot stress enough how paramount JTS was to our Japan operations as our first online store worldwide.”
– Monica Pinto, CEO, Le Creuset
Process & Results
The website operated efficiently for five years before upgrading to Magento, following its release. Throughout the project, OS Commerce was successfully integrated with Microsoft Dynamics/Navision via simple CSV exchanges. We created nightly stock reports highlighting low, medium, and out-of-stock levels. Additional features, including gift creation, coupon exchanges, and sales promotions, contributed to impressive results totaling $1.5 million in sales within the first year.
JTS also developed several custom features, such as automated competitor price monitoring to protect the brand from discounting, along with monitoring and backup solutions. We created comprehensive reporting dashboards to analyze customer behavior on the platform. To drive engagement and sales over time, we launched a community website where users could share recipes and vote for their favorites. This initiative was highlighted in Figaro Magazine, successfully launching it within a tight deadline.
Over time, this site accounted for 20% of Le Creuset’s sales and continues to grow.
Security Approach
Security was a top priority for this project. Initially, we used a standalone server, and after AWS became available, we migrated to their platform, ensuring automatic PCDIS compliance. We fortified our server in a secure facility, with password-protected physical entry to safeguard sensitive data.
